Search Engine Optimization is the process of primary prioritization or improving the online visibility of the website or contents or web pages in a world web search engines, like google, yahoo or bing on organic search results page. SEO is an art as it is science, but at its core it is the discipline of making useful and user-friendly content easily readable and understandable by search engines.
In view of internet marketing strategy, SEO primarily prioritize or improve the search result rankings on organic searching platform. Optimizing a website requires editing its content, doing or altering HTML content, and necessary associated coding to both increase its relevance to specific keywords of targeted audience
Advantages of SEO are:
Increases traffic to the websites
Top level ranking or visualization in search result pages
Feasibility of connections to the targeted audience
Increased market credibility
Enhanced scope of converting audience to customers